In India, all Hindu prayers and religious functions start with the lighting of incense to invoke the gods. Further, in all Hindu homes and business establishments, a puja (prayer) is done at the start of each new day and incense is lit. Thus, Incense sold for religious purposes is the largest reason to buy in this segment.

So creating gods from cycle parts solved the marketing problem efficiently and simply. And the line when translated says, ‘God comes with cycle’ (roughly ranslated) completes the communication.

代理机构/AGENCY: mudra communications pvt. ltd. mumbai
客户/产品/CLIENT/PRODUCT: cycle pure agarbatties
执行创作总监/EXECUTIVE CREATIVE DIRECTOR: bobby pawar
创作总监/CREATIVE DIRECTOR: varun mehta, mahendra bheda
美术总监/ART DIRECTOR: vivek jadhav, vijay kanakuntala
文案/COPYWRITER: varun mehta, mahendra bheda
摄影/PHOTOGRAPHER: varun mehta